This project for the new podcast network "Pierced" aimed to create a fresh and modern brand identity that resonated with the Gen Z demographic. The goal was to develop a logo and overall visual style that conveyed the podcast's focus on piercing through the noise and creating content that is relevant to Gen Z.
The branding involved extensive research and collaboration to design a new logo with a custom typeface for the logomark and animations. We also developed a color palette and graphic elements that were used across various touchpoints, such as social media profiles, content creator highlights, and website design. The final result was an eye-catching brand identity that effectively highlighted the content creators' unique styles while remaining cohesive under one brand.
